2-3 December 2026
MeliÁ Castilla, Madrid

2-3 DEC 2026 | MADRID

WHERE LEADERS NAVIGATE

THE EVOLUTION OF SPORTS MEDIA

THE SUMMIT IS MORE THAN A CONFERENCE

ITS A meeting hub for global sports media

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ATTENDEES

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RIGHTS HOLDERS
& BUYERS

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SENIOR
LEADERS

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COUNTRIES
REPRESENTED

connecting the commercial, technological, and operational forces reshaping the industry.

FC Bayern Munich Team Lead, Social Media

Liverpool FC SVP, Digital

Tottenham Hotspur Head of Production

PSG Digital Director

DAZN CEO

ESPN Director, Digital Sports

BBC Sport Head of Women's Sport

TNT Sports Director, Mobile & Immersive Strategy

UEFA Head of Marketing & Digital

FIFA Head of Digital Content

NBA Global Partnership Manager

Amazon EMEA Sports Leader

YouTube Head of Sports & News

TikTok Global Head of Sports

FC Bayern Munich Team Lead, Social Media

DAZN CEO

UEFA Head of Marketing & Digital

HEAR FROM THE BIGGEST NAMES IN SPORTS MEDIA

The leaders behind the next generation of media rights, distribution, content, fan engagement and broadcast innovation choose our stage to share their insights, making the Summit the most authoritative industry event.

Ellie Norman

Chief Marketing Officer

Formula E

Alex Kay-Jelski

Director, BBC Sport

BBC

Shay Segev

CEO

DAZN

Melissa Brenner

EVP

NBA

Richard Heaselgrave

Chief Revenue Officer

PSG

Sara Pastor

SVP, Ad Media Sales - Spain & Portugal

DAZN

Yiannis Exarchos

CEO

Olympic Broadcasting Services

Sameer Pabari

Managing Director, International Media

NFL

Alex Green

Managing Director, International

Prime Video Sport

A precision-built programme

for an industry in transformation

FOR AN EVER-CHANGING INDUSTRY

Check out our 2025 session highlights below…

Leading BBC Sport into the Next Era

BBC Sport’s Director, Alex Kay-Jelski, shared lessons from leading a major media brand and reflects on the evolving demands of modern sports coverage.

Alex Kay-Jelski
Director – BBC Sport

Prime time playbook: Inside the NBA and Amazon’s global media partnership

This keynote session explored the landmark 11-year global media rights agreement between Amazon Prime Video and the NBA. This historic partnership marks a significant shift toward streaming-first distribution for one of the world’s most popular sports leagues.

Matt Brabants
NBA Alex Green
Prime Video

From linear to digital: Navigating the streaming revolution in sports media

Industry experts discussed the transformative shift from traditional linear television infrastructure to the dynamic landscape of digital streaming in sports media.

Yiannis Exarchos
Olympic Broadcasting Services Scott Young
WBD Sports Europe Wim Sweldens
Kiswe

The technology powering DAZN’s global expansion

DAZN’s CTO, Sandeep Tiku, shared insights into how the global streaming platform is leveraging cutting-edge technology to transform the fan experience.

Sandeep Tiku
CTO – DAZN

Go beyond the main agenda

CREATE A UNIQUE EXPERIENCE IN THE HEART OF MADRID

Featuring 12 dedicated networking hours across two days, the Media Summit provides exclusive experiences designed to maximse your connections. Get a taste of our previous activations below.

The Media Awards

An evening celebrating the deals, campaigns, and teams redefining the sports media landscape.

Stadium Tours

Guided tours of major sports stadiums and exclusive venues.

Community Lunches

Exclusive gatherings for members of our Streamtime Sports and SportsPro NEW ERA communities.

VIP Dinners

An intimate way to unlock conversations that don't happen on the event floor and build genuine relationships.

Plus More

Including padel tournaments, table tennis competitions, wine tastings and 5K energiser runs.

2 DEC, 2026 | LA QUINTA DE JARAMA

An unforgettable evening celebrating the pioneers shaping the future of sports media

GET INVOLVED

IN 2026

With a focus on innovation, collaboration, and forward-thinking strategies, the SportsPro Media Summit offers a unique platform for brands looking to get in front of the decision-makers and influencers within the sports media ecosystem.