Agenda
In an era where every scroll, stream, and story competes for attention, the SportsPro Media Summit agenda invites the industry to ask: What does it take to craft a truly impactful media strategy?
From AI and OTT to social innovation and next-gen production, this is where leading minds, bold strategies, and transformative technologies converge to stay ahead in an ever-evolving landscape. Check out what’s in store below.
Auditorium
Welcome to the SportsPro Media Summit
- 9:20 am -
- 9:30 am
Welcome to the SportsPro Media Summit
- 9:20 am
Welcome to the SportsPro Media Summit!
Start your day by visiting the registration desk to collect your badge, and enjoy a selection of morning refreshments. Itās the perfect chance to connect with fellow attendees and gear up for the day as we shape the future of sports media.
The state of play in sports media with SportsPro
- 9:30 am -
- 9:45 am
- OTT & Streaming
The state of play in sports media with SportsPro
- 9:30 am
- OTT & Streaming
From D2C models to AI-driven experiences, this scene setter unpacks the key trends redefining how sports content is created, delivered and consumed. What you’ll learn:
- The biggest stories from across sports media and why they matter.
- Changing expectations of sports audiences.
- Gain clarity on the future trajectory of sports media.
Leading BBC Sport into the Next Era
- 9:45 am -
- 10:15 am
- Keynote, Production
Speakers Include:
Alex Kay-Jelski
Leading BBC Sport into the Next Era
- 9:45 am
- Keynote, Production
BBC Sportās Director, Alex Kay-Jelski, shares lessons from leading a major media brand and reflects on the evolving demands of modern sports coverage. What you’ll learn:
- Understand the editorial priorities shaping BBC Sport.
- Explore how the BBC adapts to digital and audience shifts.
- Discover how BBC Sport balances legacy and innovation.
StreamTime Sports Live
- 10:15 am -
- 10:45 am
- OTT & Streaming
Speakers Include:
Nick Meacham
Ben Morel
Minal Modha
Tim Cocker
StreamTime Sports Live
- 10:15 am
- OTT & Streaming
Join us for a live StreamTime Sports podcast featuring industry leaders who are revolutionising the sports streaming landscape. Our guests will be debating the hottest topics in media.
Networking break
- 10:45 am -
- 11:30 am
- Networking
Networking break
- 10:45 am
- Networking
Take a well-deserved break to enjoy a cup of coffee, while catching up with your peers in our pre-booked meeting spaces.
Be sure to take part in the activations and visit the various booths in the networking space.
- OTT & Streaming Forum
OTT & Streaming Forum
- 11:30 am -
- 12:50 pm
- OTT & Streaming
Whether itās the crown jewel of live sports, or Gen Zās favoured non-live content, it has never been more important for sports properties to implement the right content, strategy, and technology across their streaming service for serving current and new fans.
Speakers Include:
Ray van Brandenburg
David Salmon
Stephanie Giardina
Roman Putsch
- OTT & Streaming Forum
OTT & Streaming Forum
- 11:30 am
- OTT & Streaming
Innovating the fan experience: The product journey of UEFA.tv
UEFA shares how it is scaling its D2C platform to deliver a premium fan experience, with an expanding live calendar and a clear technical and monetisation roadmap.
From 0 to 2.6M: Lessons learned building a sports streaming platform
Unpack how VBTV went from concept to 2.6 million members, focusing on long-term engagement, fan segmentation and platform strategy.
Multi-View sports streaming: From engineering to revenue
TiledMedia’s CTO and Co-Founder, Ray van Brandenburg, breaks down the myths around multi-view streaming.
How AVOD is reshaping global sports consumption
Discover how Tubiās AVOD model is expanding access to sports content worldwide.
Networking lunch
- 1:00 pm -
- 2:15 pm
- Networking
Networking lunch
- 1:00 pm
- Networking
Take a well-deserved break and grab some lunch while catching up with your peers in our pre-booked meeting spaces.
Be sure to take part in the activations and visit the various booths in the networking space.
The challenges and opportunities of sports media in DACH
- 2:00 pm -
- 2:30 pm
- OTT & Streaming
Speakers Include:
Gernot Bauer
Haruka Gruber
Daniel Harraghy
The challenges and opportunities of sports media in DACH
- 2:00 pm
- OTT & Streaming
Get up to speed on the DACH sports media market with insights on local players, consumption trends, and business strategies. What you’ll learn:
- Understand DACH broadcasting and OTT models.
- Learn how to localise strategies for the DACH audience.
- Discover best practices for market entry and growth.
Going D2C: The blueprint for transforming fan engagement
- 2:30 pm -
- 3:00 pm
- Social Media & Digital
Speakers Include:
Massimo Cortinovis
John Hunt
Evan Planchon
Lydia Fairfax
Going D2C: The blueprint for transforming fan engagement
- 2:30 pm
- Social Media & Digital
Hear how major properties are investing in D2c platforms to grow fan bases, increase brand revenue, and gain greater insights on their fans.
Topics include:
- Strategic considerations for launching a streaming platform
- The transformative power of direct-to-consumer models
- Technical challenges in launching a best in class product
Tuning in and turning a profit: How UX, fan data, and discovery drive revenue
- 3:00 pm -
- 3:30 pm
- Monetisation & Media Rights
Speakers Include:
John Morash
Abby Cockayne
Ellie Norman
Alfredo Bermejo GutiƩrrez
Tuning in and turning a profit: How UX, fan data, and discovery drive revenue
- 3:00 pm
- Monetisation & Media Rights
Explore how sports organisations can turn raw data into meaningful revenue streams, sustainable growth and smarter decision-making. What you’ll learn:
- Learn how to commercialise fan and content data.
- Understand dataās role in shaping media strategies.
- Explore case studies on revenue-driving data use.
Networking break
- 3:30 pm -
- 4:00 pm
- Networking
Networking break
- 3:30 pm
- Networking
Take a well-deserved break to enjoy a cup of coffee, while catching up with your peers in our pre-booked meeting spaces.
Be sure to take part in the activations and visit the various booths in the networking space.
Mastering media rights in a global market
- 4:00 pm -
- 4:30 pm
- Monetisation & Media Rights
Speakers Include:
Navin Singh
Anna Guarnerio
Tim Stott
Murray Barnett
Mastering media rights in a global market
- 4:00 pm
- Monetisation & Media Rights
Sports properties, are evolving their media rights and content distribution strategies to capture a global audience in a dynamic media landscape. Topics include:
- How to tailor media rights and distribution approaches to meet the unique demands of diverse international markets.
- The role of strategic partnerships and collaborations in enhancing market penetration.
- The role of digital platforms to create engaging fan experiences.
Prime time playbook: Inside the NBA and Amazon’s global media partnership
- 4:30 pm -
- 5:05 pm
- Keynote
Speakers Include:
Nick Meacham
Matt Brabants
Alex Green
Prime time playbook: Inside the NBA and Amazon’s global media partnership
- 4:30 pm
- Keynote
Join us in this keynote session as we explore the landmark 11-year global media rights agreement between Amazon Prime Video and the NBA. This historic partnership is a pivotal moment in the evolution of sports media, marking a significant shift toward streaming-first distribution for one of the world’s most popular sports leagues.
Topic areas include:
- How does this deal accelerate the NBA’s goal of becoming an even more global sport, particularly in key international markets?
- The opportunity for second-screen engagement and what that means for a passionate, tech-savvy audience?
- With a shift to streaming, what does the future of live sports advertising look like, and how will it be different from the traditional broadcast model?
Networking drinks
- 5:10 pm -
- 6:15 pm
- Networking
Networking drinks
- 5:10 pm
- Networking
Gather with your fellow peers for a celebratory drink as we toast to the conclusion of an action-packed Day 1 at the SportsPro Media Summit! This is your chance to network, connect and discuss the topics from today’s content.
Media Awards 2025
- 7:00 pm -
- 11:30 pm
- Networking
Media Awards 2025
- 7:00 pm
- Networking
From global broadcasters and major rights holders to cutting-edge tech innovators and creative content leaders, the Awards Night recognises the individuals and organisations redefining the way sports content is produced, distributed, and consumed.
With a focus on collaboration, innovation, and creativity, this prestigious evening brings the industry together to honour the trailblazers on our shortlist and celebrate those setting new standards in excellence.
Stage 1
Networking break
- 10:45 am -
- 11:30 am
- Networking
Networking break
- 10:45 am
- Networking
Take a well-deserved break to enjoy a cup of coffee, while catching up with your peers in our pre-booked meeting spaces.
Be sure to take part in the activations and visit the various booths in the networking space.
Adapting to AI and automation in sports production
- 11:30 am -
- 12:00 pm
- Production
Speakers Include:
Yaron Talpaz
Fredrik Glans
Dana Dar
Michael Cole
Adapting to AI and automation in sports production
- 11:30 am
- Production
Rising media costs and fan demands are forcing leagues and federations to rethink how they operate. Explore the current role of AI in sports media, from production automation to data and integrated analysis/officiating workflows, with real-world examples across leading basketball and golf properties. What youāll learn:
- How to extend coverage, improve efficiency, and unlock new commercial models.
- How to reconfigure existing production workflows, taking advantage of AI and automation across tiers.
- What practical adoption of AI and automation looks like heading into 2026.
From experiments to action: The future of AI in sports streaming
- 12:00 pm -
- 12:30 pm
- AI & Technology
Speakers Include:
Ignacio Arrola
Bhavesh Patel
Sebastien Audoux
Alex Paugam
From experiments to action: The future of AI in sports streaming
- 12:00 pm
- AI & Technology
This session explores the tech breakthroughs powering global streaming, from AI-driven optimisation to scale, concurrency and personalised experiences. What you’ll learn:
- Explore how AI enhances live stream quality.
- Learn how to personalise content delivery at scale.
- Discover revenue strategies enabled by streaming tech
From views to value: The new playbook for digital monetisation
- 12:30 pm -
- 1:00 pm
Speakers Include:
Andrew Hall
Oriol Boix Sancho
Paul Boustead
Fathima Beckmann
From views to value: The new playbook for digital monetisation
- 12:30 pm
Explore how modern digital media strategies are enabling sports rights holders and platforms to drive engagement and monetisation.
Networking lunch
- 1:00 pm -
- 2:15 pm
- Networking
Networking lunch
- 1:00 pm
- Networking
Take a well-deserved break and grab some lunch while catching up with your peers in our pre-booked meeting spaces.
Be sure to take part in the activations and visit the various booths in the networking space.
- Advertising Forum
Advertising Forum
- 3:45 pm -
- 5:20 pm
- Monetisation & Media Rights
With media rights growth plateauing, the race is on to unlock new revenue opportunities. This forum explores the latest and most effective advertising strategies across platforms, models, and audiences.
Speakers Include:
Zaheer Benjamin
Franco De Bonis
Jatin Dev
Sara Pastor
Alex Hodge
Sebastien Audoux
- Advertising Forum
Advertising Forum
- 3:45 pm
- Monetisation & Media Rights
Welcome networking & workshop
Elevating live sports advertising to global scale with DAZN and Google Ad Manager
Learn how this partnership drove a record number of ad-supported viewers during DAZNās exclusive broadcasting of the FIFA Club World Cup 2025ā¢.
Powering partnerships on TNT Sports
Explore WBDās international sport strategy across TNT Sports, Eurosport, HBO Max and discovery+.
Sponsorship valuation: The industry’s dirty secret
Explore the advertising innovations reshaping live and digital sports experiences.
Networking drinks
- 5:10 pm -
- 6:15 pm
- Networking
Networking drinks
- 5:10 pm
- Networking
Gather with your fellow peers for a celebratory drink as we toast to the conclusion of an action-packed Day 1 at the SportsPro Media Summit! This is your chance to network, connect and discuss the topics from today’s content.
Stage 2
Networking break
- 10:45 am -
- 11:30 am
- Networking
Networking break
- 10:45 am
- Networking
Take a well-deserved break to enjoy a cup of coffee, while catching up with your peers in our pre-booked meeting spaces.
Be sure to take part in the activations and visit the various booths in the networking space.
- Social Media Forum
Social Media Forum
- 11:30 am -
- 1:00 pm
- Social Media & Digital
In todayās attention economy, it has never been more crucial to engage fans across multiple screens. This forum reveals how to harness social and digital to grow, engage, and monetise audiences with the right type of content.
Speakers Include:
Collin Thurston
OussiFooty (Oussama Nacer)
Michael van der Pouw
Tim O’Mahony
Amos Varon
Rollo Goldstaub
- Social Media Forum
Social Media Forum
- 11:30 am
- Social Media & Digital
TikTok and the future of sports fandom
Learn how broadcasters can collaborate with social platforms to seize new opportunities and complement traditional broadcast models.
From piracy to profit: How fan-driven content is reshaping the value of IP in sports
What if 80% of your content on social media is going unmeasured? Videocites shows you how to capture it and drive business growth.
The power of creators in sponsorship: How Just Eat delivers authentic fan engagement
Explore how Just Eat is transforming its UEFA sponsorship by moving beyond traditional advertising to create fan-driven experiences.
Amplifying the game: Powering sports fandom on X
Discover how X unlocks raw, real-time sports moments that captivate fans and elevate athlete visibility.
Networking lunch
- 1:00 pm -
- 2:15 pm
- Networking
Networking lunch
- 1:00 pm
- Networking
Take a well-deserved break and grab some lunch while catching up with your peers in our pre-booked meeting spaces.
Be sure to take part in the activations and visit the various booths in the networking space.
From stadium to studio: How technology is redefining live sports
- 2:00 pm -
- 2:25 pm
Speakers Include:
Jose Luis GarcĆa Cabrera
Sergio Ruiz
Carlo De Marchis
From stadium to studio: How technology is redefining live sports
- 2:00 pm
Join Vizrt and Telefónica for a thought-provoking panel discussion on how innovation is transforming sports production and fan engagement. They’ll explore how technology and collaboration are shaping the future of live content creation, empowering broadcasters and sports organisations to connect with audiences like never before.
Launching a DTC platform: Success stories from top tier and challenger sports
- 2:25 pm -
- 2:40 pm
Speakers Include:
Krzysztof Bartkowski
Launching a DTC platform: Success stories from top tier and challenger sports
- 2:25 pm
Hear how sports federations and teams are successfully implementing direct-to-consumer (DTC) platforms to reach, engage and monetise audiences. From major brands across European football, to niche disrupter sports, get an inside look at the next evolution in digital experiences. What you’ll learn:
- The step-by-step process behind launching a global DTC product from scratch.
- Real-world insights into driving audience growth and engagement with tailored experiences.
- Key challenges and lessons learned from launching DTC digital platforms.
AI, data & real-time content: Three solutions that will transform your media playbook
- 2:40 pm -
- 3:10 pm
- AI & Technology
Discover how AI, data, and real-time content solutions are redefining sports media by enabling faster creation, deeper engagement, and smarter monetisation across different platforms.
Speakers Include:
Robert Niemann
Jovan PodraÅ”Äanin
Simon Wocka
Stefan Lilov
AI, data & real-time content: Three solutions that will transform your media playbook
- 2:40 pm
- AI & Technology
Discover how AI, data, and real-time content solutions are redefining sports media by enabling faster creation, deeper engagement, and smarter monetisation across different platforms.
Sessions include:
- E-commerce tactics for next-gen digital sports monetisation
- Yes MAM! A breakthrough for AI media workflows
- Traditional broadcast meets the future of sports media
- Reimagining sports discovery, distribution and monetisation
Networking drinks
- 5:10 pm -
- 6:15 pm
- Networking
Networking drinks
- 5:10 pm
- Networking
Gather with your fellow peers for a celebratory drink as we toast to the conclusion of an action-packed Day 1 at the SportsPro Media Summit! This is your chance to network, connect and discuss the topics from today’s content.
Auditorium
Welcome to the SportsPro Media Summit
- 9:45 am -
- 10:00 am
- Networking
Welcome to the SportsPro Media Summit
- 9:45 am
- Networking
Welcome to the SportsPro Media Summit!
Start your day by enjoying a selection of morning refreshments. Itās the perfect chance to connect with fellow attendees and gear up for the day as we shape the future of sports media.
The technology powering DAZN’s global expansion
- 10:00 am -
- 10:30 am
- Keynote, OTT & Streaming
Speakers Include:
Sandeep Tiku
The technology powering DAZN’s global expansion
- 10:00 am
- Keynote, OTT & Streaming
Join DAZN’s CTO, Sandeep Tiku, as he shares insights into how the global streaming platform is leveraging cutting-edge technology to transform the fan experience. Sandeep will delve into the challenges and innovations behind DAZN’s rapid growth, covering key topics such as:
- The technical hurdles of streaming the 2025 FIFA Club World Cup globally and how strategic tech partnerships ensured a successful broadcast.
- The strategic and technical impacts of DAZN’s transition to a broader sports entertainment platform, and how they maintain a low-latency, secure experience for viewers.
- The architectural and user experience challenges of seamlessly incorporating content hubs from partners like Manchester City and the NHL into the DAZN platform.
From linear to digital: Navigating the streaming revolution in sports media
- 10:30 am -
- 11:00 am
- Keynote, OTT & Streaming
Speakers Include:
Yiannis Exarchos
Scott Young
Wim Sweldens
From linear to digital: Navigating the streaming revolution in sports media
- 10:30 am
- Keynote, OTT & Streaming
Here we’ll discuss the transformative shift from traditional linear television infrastructure to the dynamic landscape of digital streaming in sports media. Topics to discuss include:
- How do you merge linear and digital workflows to ensure broadcast-quality content on every screen, at scale?
- What are the most effective new monetisation models unlocking revenue for live sports streaming?
- What is the playbook for scaling global sports partnerships, and how do we navigate the rights and technical complexities?
Networking break
- 11:00 am -
- 11:30 am
- Networking
Networking break
- 11:00 am
- Networking
Take a well-deserved break to enjoy a cup of coffee, while catching up with your peers in our pre-booked meeting spaces.
Be sure to take part in the activations and visit the various booths in the networking space.
- YouTube Forum
YouTube Forum
- 11:30 am -
- 1:00 pm
- Social Media & Digital
With unmatched scale, discoverability, and monetisation potential, YouTube is no longer a trend ā itās a central strategy. This forum explores the full breadth of opportunities for rights-holders, creators, and brands on YouTube.
Speakers Include:
Jonny Keogh
Javi Gómez
Paola Marinone
Angelica Lindeberg
Joanne Redfern
Sergio Lopes
- YouTube Forum
YouTube Forum
- 11:30 am
- Social Media & Digital
Engaging your audience on YouTube
Discover how sports properties are using YouTube as a commercial and engagement engine, not just a publishing platform.
10 million subscribers in 24 hours: Behind the making of Ronaldo’s YouTube channel
Unpack how Cristiano Ronaldo commands millions on YouTube.
How SDHL are delivering a new era on YouTube
Learn how the Swedish Women’s Hockey League is delivering a new era by making YouTube its exclusive broadcasting home.
The CazeTV effect: A new model for sports media
Discover how creator-led YouTube channels are acquiring media rights and redefining live sports coverage.
Networking lunch
- 1:00 pm -
- 2:00 pm
- Networking
Networking lunch
- 1:00 pm
- Networking
Take a well-deserved break and grab some lunch while catching up with your peers in our pre-booked meeting spaces.
Be sure to take part in the activations and visit the various booths in the networking space.
From pitch to profit: Unlocking revenue across Europeās biggest clubs
- 2:00 pm -
- 2:30 pm
- Monetisation & Media Rights
Speakers Include:
Ryan Norys
Giorgio Ricci
Andreas Kaeshammer
Richard Heaselgrave
From pitch to profit: Unlocking revenue across Europeās biggest clubs
- 2:00 pm
- Monetisation & Media Rights
Discover the revenue strategies behind the biggest brands in European football, and how clubs are driving success off the pitch. What youāll learn:
- PSG and Inter’s commercial objectives under their recently appointed CRO’s.
- Media trends shaping revenue models across European football.
- Strategies for monetising fan engagement.
The global game: Unpacking the Bundesliga’s international media strategy
- 2:30 pm -
- 3:00 pm
Speakers Include:
Nick Meacham
Peer Naubert
The global game: Unpacking the Bundesliga’s international media strategy
- 2:30 pm
The conversation will explore how the Bundesliga International is expanding its global footprint by moving beyond traditional broadcasting deals to embrace a multi-layered approach. Specific topics include:
- Why did the Bundesliga select YouTube and content creators as broadcast partners in the UK?
- Beyond the UK, what specific media strategies has the Bundesliga implemented in other key markets like the Americas or Asia, and how do they differ based on regional fan behavior?
- How does the Bundesliga work with its individual clubs to ensure a cohesive international media strategy while allowing clubs to maintain their unique brand and fan base?
Stage 1
Networking break
- 11:00 am -
- 11:30 am
- Networking
Networking break
- 11:00 am
- Networking
Take a well-deserved break to enjoy a cup of coffee, while catching up with your peers in our pre-booked meeting spaces.
Be sure to take part in the activations and visit the various booths in the networking space.
- Technology & Production Forum
Tech & Production Forum
- 11:30 am -
- 1:00 pm
- AI & Technology
With the entire production pipeline being reinvented, sports organisations are rethinking how they manage and scale content, whether thatās live matchday coverage, highlights, short-form storytelling, or platform-native formats.
Speakers Include:
Bernhard Hafenscher
Keir Shepherd
Gorka Llort
Michal Grundland
Larissa Gƶrner-Meeus
ElĆas Gallego
Armel Negret
James Ahn
Andy Wilson
ĆƱigo Cristóbal Losada
- Technology & Production Forum
Tech & Production Forum
- 11:30 am
- AI & Technology
2025 FIFA Club World Cup: A Global Showcase for the New Era of Sports Rights
This panel of seasoned experts will explore how and why live sports broadcasting is transitioning from traditional TV models to global streaming at an unprecedented scale.
Shifting the digital playbook: Navigating transformation in sports media
Hear how leading content owners are navigating digital transformation in today’s media landscape
The Latest Strategies to Combat Content Piracy
Explore the latest AI-powered solutions for protecting live and on-demand content from piracy and unauthorized redistribution.
AI that understands the Olympics
Explore how Olympics.com leverages scalable, ethical AI tools to amplify athlete stories while retaining human creativity and trust.
Networking lunch
- 1:00 pm -
- 2:00 pm
- Networking
Networking lunch
- 1:00 pm
- Networking
Take a well-deserved break and grab some lunch while catching up with your peers in our pre-booked meeting spaces.
Be sure to take part in the activations and visit the various booths in the networking space.
Stage 2
Networking break
- 11:00 am -
- 11:30 am
- Networking
Networking break
- 11:00 am
- Networking
Take a well-deserved break to enjoy a cup of coffee, while catching up with your peers in our pre-booked meeting spaces.
Be sure to take part in the activations and visit the various booths in the networking space.
Networking lunch
- 1:00 pm -
- 2:00 pm
- Networking
Networking lunch
- 1:00 pm
- Networking
Take a well-deserved break and grab some lunch while catching up with your peers in our pre-booked meeting spaces.
Be sure to take part in the activations and visit the various booths in the networking space.