WHAT'S ON?
Every corner of the Summit is designed to connect you with the people, platforms, and ideas reshaping the industry.
Across two days, you’ll find interactive activations, live product demos, stadium tours, and networking opportunities that bring the future of sports media to life. Explore what’s in store below.

To attend the awards, you’ll either need to upgrade your pass or purchase an individual seat.

REAL MADRID STADIUM TOUR
Join us as we visit the only place in the world where you can see the 14 Champions League titles won by Real Madrid C.F.
LEGENDS MUSEUM TOUR
An immersive experience across 4,200 m2 distributed over 7 floors, housing the greatest relics that represent football.
OLYMPIC CHANNEL HQ TOUR
Enjoy a dynamic masterclass presentation, explore world-class broadcast studios, and step into Olympic history with an unforgettable museum visit.
5K ENERGISER RUN
Kick off the second day with a 5k run around the streets of Madrid with fellow peers.